ICS Model · AVMSmiles ICS app

The origin story

From thyroid tests to dental implants

When Dr AVM entered pathology in 1995, inter-lab services were not talked about. Everyone wanted B2C business and felt B2B was not worth pursuing. He saw that 90% of labs could not do thyroid tests on their own — automation cost as much as $80,000, and they got hardly 10 tests a month.

So Dr AVM offered to do their thyroid tests at 50% of B2C rates. Small labs felt he was fair and gave him their business. Thyrocare became the world's largest thyroid testing laboratory in just 5 years. He built a $1B company and exited in the single largest exit in the history of Indian healthcare.

— The ICS story

The same idea, in dentistry

Implants for clinics who can't buy at retail

Through AVMSmiles, Dr AVM wants to repeat this in dental implants. Small, standalone clinics cannot buy implants at retail rates and pay a consultant a large fee for 5 implants a month.

So AVMSmiles offers implants at Special - ICS Rates. Just by capturing and registering a patient, a clinic can earn healthy margins. That can change the colour and direction of the industry for good.

What is an ICS partner clinic?

An ICS partner clinic is a B2B partner — any dental clinic, dentist or hospital that sends patients to AVMSmiles under ICS.

The flow

How a patient moves through ICS

1 · ICS clinicDiagnoses the case and counsels the patient

2 · KYCShares patient DOB + last 4 digits of Aadhaar

3 · CID createdDDMMYYXXXX, printed on the receipt and tagged to the clinic

4 · AVMSmiles treatsClinic pays Special ICS Rate

5 · Lifetime linkRepeat visits earn the clinic 25% royalty

Pricing rules

How the price is calculated — first visit and repeat visit

Type any catalog amount to see who pays what.

1

First visit (via ICS)

Clinic pays AVMSmiles the Special - ICS Rate.

2

Repeat visit

Same CID returns for any service. Patient gets 10% loyalty discount: pays catalog × 90%. This is the realised revenue.

3

Royalty to clinic

The clinic who owns the CID earns 25% of realised revenue, as long as the clinic is active with AVMSmiles.

Catalog rate of the treatment (₹)

Tip: open the rate card to look up any treatment.

First visit — through your clinic

Patient pays you (catalog)

You pay AVMSmiles (ICS rate)

Your margin

Repeat visit — same CID

Catalog rate

Loyalty discount (10%)

Patient pays (realised revenue)

Royalty to you (25%)

Total you earn from this patient over two visits:

Customer ID (CID)

One ID that keeps the patient yours

Every customer gets a CID in the format DDMMYYXXXX: date of birth (DD MM YY) followed by the last four digits of their Aadhaar number. AVMSmiles will not do any ICS service without this registration.

The CID is printed on the receipt and tagged to the ICS clinic who registered the patient. It's how AVMSmiles knows whom to pay royalty to on every future visit.

Only the last 4 Aadhaar digits are used. The full Aadhaar number is never stored.

Try the CID format

Patient date of birth

Last 4 digits of Aadhaar

Customer ID

DDMMYYXXXX

Who should join

ICS is built for

Standalone clinics

Single-chair and two-chair practices doing a few implant cases a month.

General dentists

BDS practitioners who diagnose implant cases but don't place them.

Multi-specialty hospitals

Hospitals with a dental OPD that want implant services without a full-time implantologist.

Why ICS — Inter Clinic Services